Here it is:
DO AN ONLINE BOOK REVIEW
Have you recently read a book that relates to your area of
thought leadership or that fits well with one of your
primary personal brand attributes? Post a review of it at
Amazon.com or BarnesandNoble.com. It becomes a part
of your professional online identity when people Google
you.
You'll find more on building your brand in bits and bytes
in Chapter 11 of Career Distinction.
Please share this with a friend -- it's good Career Karma.
Until next week,
William Arruda and Kirsten Dixson
Authors, Career Distinction: Stand Out by Building Your Brand
http://www.careerdistinction.com
So, I just finished writing a review of Susan Friedmann's book, "Riches in Niches" -- it's the first one I've written since 2007 on there.
This tip really does work in building your online brand -- I've come across that "Ice to the Eskimos" book review when doing a Google search for myself.
Even cooler, I saw that Jon Spoelstra has an update to his, "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts" book coming out in February 2011. I'll definitely be ordering that one!
